For those of you not familiar with sample choice, it’s a program that began last August where Birchbox subscribers have the option to select a sample to be included in next month’s box. Each month several samples are revealed and the sample you pick will replace one of your traditional 5 samples. This is a comparison of those options based on research I’ve done using other blogs and my own calculations. This month I’ve taken all of my images as screenshots from the official Birchbox video.
This month, Birchbox is launching their first makeup line, called LOC or Love of Color, and subscribers have the chance to choose any of the 8 products that are a part of this line. That’s the most sample options that have ever been offered through sample choice! There is also a curated box, as always. The LOC line was developed in partnership with Youtuber Tati Westbrook, and so she appeared in all of the LOC announcement videos.
First, the sample options. This month’s theme is “Feeling Fancy”. I don’t really understand the theme in context with this month’s sample choices, but I am completely in love with all of the sample choice options. There are 3 lip colors and 5 shadow sticks in the LOC line.