July Birchbox Sample Choice Comparison

For those of you not familiar with sample choice, it’s a program that began last August where Birchbox subscribers have the option to select a sample to be included in next month’s box. Each month 3-4 samples are revealed and the sample you pick will replace one of your traditional 5 samples. This month, Birchbox subscribers have the chance to choose from 5 samples, or select a box curated by a guest editor. This is a comparison of those options based on research I’ve done using other blogs and my own calculations. This month I’ve taken all of my images as screenshots from the official Birchbox video.

First, the sample options. This month’s theme is “Go Bold”.


This month’s sample choice is the Stila Stay All Day Liquid Lipstick in one of three colors: Bella, a bright pink, Venezia, a bright coral, and Beso, a bold red.

I’m a little bummed that, once again, the sample choices are all pretty much the same. One product, three colors. If you don’t make a sample choice, it seems like you will still get the Stila Lipstick, just in a random color. Bella and Venezia are new releases as part of the Sun, Sea & Splash Summer 2015 Collection, while Beso has been around for a while. Here are swatches of these colors from other blogs: Bella & VeneziaBella & VeneziaVenezia (lip swatch), and Beso lip swatches herehere, and here. Bella is the color that Lorelei is wearing in the Birchbox July samples annoucement video, as seen below.


The featured box this month isn’t curated in partnership with anyone, like the featured boxes have been in the past. However, it does have a pretty cool theme: Beachy & Bright.


This box includes:

  • Stila Stay All Day Liquid Lipstick in Bella
  • Juara Enzyme Radiance Scrub
  • theBalm cosmetics Balm Desert Bronzer/Blush
  • Oribe Après Beach Wave and Shine Spray
  • Supergoop! City Sunscreen Serum SPF 30

The curated box includes the same Stila Lipstick as the sample choice, in the bright pink shade. The Juara product is one that hasn’t actually been released yet, but it’s advertised as a face scrub that can double as an enzyme mask. theBalm’s powder blushes are famous, and while this is one that I haven’t heard of before, some research shows that it’s of a very similar quality to the rest of them. If you’re curious, here are some swatches from other blogs: here, here, and here. The Oribe spray promises to add texture and shine to your hair, and there are thousands of reviews glorifying its ability to do just that — plus, it apparently smells wonderful. Finally, the Supergoop! sunscreen serum is actually something I have tried myself, and I love it. It has a wonderful lightweight texture, and is invisible on the skin.

The boxes this month are extremely decorated. They remind me somewhat of tribal-patterned fabric. I’m not personally a fan of it, but I think a lot of other subscribers will love it.


Sample choice will happen on June 25th for subscribers (June 24th for Ace members and referrers).

For once, I’m actually considering the featured box! I’m not especially devoted to any of the Stila lipstick colors (although if the curated box weren’t available, I would be leaning towards Venezia), and I think I’d actually get use out of every single product in the box. Also, this month’s box design isn’t one I’m crazy about (unlike June’s…. or April’s… or December’s…), so I don’t mind missing out on it.

Which Stila lipstick color do you like best? Or are you leaning towards the featured box?

If you’re planning on purchasing a Birchbox subscription, please consider using my referral link: https://www.birchbox.com/invite/justabirchbox

3 thoughts on “July Birchbox Sample Choice Comparison

  1. Pingback: January 2016 Birchbox Sample Choice Comparison | Just A Primer

  2. Pingback: 2015 on Just a Primer | Just A Primer

  3. Pingback: February 2016 Birchbox Sample Choice Comparison | Just A Primer

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